……so you subscribed to a lead generating program and they are sending you homeowners to contact.<\/p>\n
You make your first initial contact, left your info, and you wait….and wait ….and wait…<\/p>\n
….I hate to tell you; just with one visit most of the owners will not call you. On the average it takes up to 5 personal visits before an owner will either open the door or call you back.<\/p>\n
One of my great friends and Real Estate investors has made it a sport in weeding out the “fly-by-night Real Estate Agents” (his words not mine). He advertises his properties as FSBO when he is looking for an agent to sell his home in states other than mine.\u00a0 He does not call any agent back unless he has heard from the agent in some form or fashion at least 5 or more times.<\/p>\n
He gave me the following percentages from tracking the Agent\u2019s activity over the last 10 years:<\/p>\n
40% of the agents will not call or contact him for a second time<\/p>\n
30% will contact him at least twice<\/p>\n
20% will contact him at least 3 times and give up<\/p>\n
9% will contact him 4 times and give up and<\/p>\n
1% of the original agents who contacted him will contact him 5 or more times<\/p>\n
\u00a0He told me that it did not matter how the market was doing. When the market was good, bad, or ugly the average numbers were the same.<\/p>\n
\u00a0Sobering numbers? ….I think so.<\/p>\n
\u00a0This leads me into an RISMEDIA article I found, on January 26, 2011<\/a>, that focuses on how Real Estate companies recognize that relationship building and follow up service are critical components to promoting both customer retention and revenue growth.<\/p>\n","protected":false},"excerpt":{"rendered":" ……so you subscribed to a lead generating program and they are sending you homeowners to contact. You make your first initial contact, left your info, and you wait….and wait ….and wait… ….I hate to tell you; just with one visit most of the owners will not call you. On the average it takes up to … Continue reading Building relationship and Follow-Up<\/span>