{"id":1621,"date":"2015-03-05T09:00:05","date_gmt":"2015-03-05T09:00:05","guid":{"rendered":"http:\/\/www.settlesteam.com\/blogspot\/?p=1621"},"modified":"2016-06-16T17:21:09","modified_gmt":"2016-06-16T17:21:09","slug":"a-picture-is-not-always-worth-a-thousand-words","status":"publish","type":"post","link":"https:\/\/www.settlesteam.com\/blogspot\/2015\/03\/05\/a-picture-is-not-always-worth-a-thousand-words\/","title":{"rendered":"A picture is not always worth a thousand words."},"content":{"rendered":"<p><a href=\"http:\/\/www.settlesteam.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1623 size-thumbnail\" src=\"http:\/\/www.settlesteam.com\/blogspot\/wp-content\/uploads\/sites\/4\/2015\/03\/words-150x150.jpg\" alt=\"A picture is not always worth a thousand words. \" width=\"150\" height=\"150\" \/><\/a>Reading through my email notifications, I came across a publication that compares the performance of pictures, videos, links, or plain text, within social media.<\/p>\n<p><!--more--><\/p>\n<p>With the algorithm change and FB pushing more and more towards the usage of video, the results did not come to a huge surprise to me. The post with a video was much better than a post with a picture.<\/p>\n<p>Per the article, the data covered 4,445 Brand pages and more than 670,000 posts between October 2014 and February 2015. You can read the article right here: <a href=\"http:\/\/www.businessinsider.com\/facebook-photos-worst-for-organic-reach-socialbakers-video-text-2015-2\">http:\/\/www.businessinsider.com\/facebook-photos-worst-for-organic-reach-socialbakers-video-text-2015-2#ixzz3RwfNtZve<\/a><\/p>\n<p>Per the Social Bakers data, a post with a picture reached an average of 3.7% (3-4 out of 100) of the targeted audience compared to videos, which reached 8.7% of the targeted audience. Links reached 5.3% and text reached 5.8%.<\/p>\n<p>So when you would like to reach more customers and clients who open and read your post on social media, create a video and you will have a greater success. When a video is not something you have time to make, just a quality written post with a link to what you would like to share will get you more results compared to a picture alone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading through my email notifications, I came across a publication that compares the performance of pictures, videos, links, or plain text, within social media.<\/p>\n","protected":false},"author":1,"featured_media":1623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,7,9,14],"tags":[],"class_list":["post-1621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-education","category-inspiration","category-planning","category-tips"],"_links":{"self":[{"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/posts\/1621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/comments?post=1621"}],"version-history":[{"count":3,"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/posts\/1621\/revisions"}],"predecessor-version":[{"id":1625,"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/posts\/1621\/revisions\/1625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/media\/1623"}],"wp:attachment":[{"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/media?parent=1621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/categories?post=1621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.settlesteam.com\/blogspot\/wp-json\/wp\/v2\/tags?post=1621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}