We all have goals, personal or in business and for us to be able to reach our goals we need to define and narrow down our target market.

At many networking events I am finding that many individuals are falling in to the trap of using the words like “anybody who”, “anybody with”, or “somebody who”…to define their target market. All what they do is give a generality of their target and never give a specific target for the listener to work with.

A specific target market could be a specific person within a company you would like to meet and introduced too or a specific portion of our society like women over 40, new college graduates, recently retired military personal. This will help your listeners to hone in on what you are exactly looking for and it is much easier for them to find just that person.

You also need to educate your audiences on what you exactly you are doing and what to look for when reaching your target market. Give them specific speaking points to help them sell you and your services specifically.

When you are more specific, narrow down your target market and educate your audience you will reach your business or personal goal a lot quicker.