Over the last few months I quietly and without the knowledge of the listings agents had a test running and the result truly has not surprised me. I did not do this by myself.I had a lot of help

In total about 20,000 listing agents where contacted in different areas of the country and all of them had, per their MLS, had an active listing. There was no differential made between Franchise agents or non-franchise agents. When they had an active listing in their MLS they were contacted.

Contact attempt was made via email through their listing or calls to the phone number listed on their listing. Different messages and questions were asked about the house or requests for a showing appointment was made.

Phone:

Communicated back within 48 hours : 0 .5%

Communicated back within 1 week : 2%

Communicated back within 2 weeks: 3%

Never communicated: 79.5%

Phone was busy or voice mail box full or not existing: 4%

Phone was disconnected: 2%

Email:

Communicated back within 48 hours: 0.8%

Communicated back within 1 week: 5%

Communicated back within 2 week: 8%

Never communicated: 80%

Email bounced back as no longer existing or inbox full: 15%

 

This was just a small test with a small number of listings but it is still very scary when looking at them numbers in average.