We all have heard that saying. Sometimes, what you intended to communicate with a picture is maybe not what others are understanding.

When you use pictures for marketing make sure that the picture describes exactly what you intend. You do not want to communicate something negative when your intention was to communicate something positive or welcoming.

Think of it this way. You are new to the city and walking into an office you need to visit. You have the choice to speak with a person that is standing in the room with their arms crossed and have smile on their face or the other person that looks more relaxed with their arms by their side with a big smile on their face.  Personally I would bypass the first person and go straight for the person who appears relaxed with the big smile.

Now why would you use pictures in your marketing that communicates “Back Off” rather than “Welcome, how can I help you?”. Is it because others did it? Just because others do it does not mean it is the right thing to do.

Is it because you thought it looks great? Consider asking someone independent who will give you an honest opinion.

Just because a picture was taken by a professional photographer does not mean it is the right picture for your advertising. Sometimes less is more.