Many times pictures are great but don’t forget the description of the interior of the house before you publicize it. Even when a home is a short sale, bank owned, or a foreclosed property, it has positive attributes that should be pointed out to a potential buyer. Keep it short, sweet, and to the point. List some of the positive attributes this home might have even though it could use some repairs. Some of the attributes could be a spacious living room, crown molding, or build-in book cases.

I came across a recent post by Sanette Tanaka titled What’s a Word Worth? and I received a short but sweet and to the point education of the usage of verbiage in listings.

Did you realize that the increased usage of listed verifiable characteristics of a home could increase the closed price of a home by about 13%? Still keep it short and to the point.

After this short education I took a look at some of the current listings I am watching for my buyers and noticed that some of them don’t even have a property description or even a picture. Others just point out the negative rather than the structural or historical positive on the property.

I know of one that is not on the historical registry but is historically significant to the area. That should be pointed out to a buyer.