YARD SIGNS, JUST FOR LOCALS?

directionI was in the southern part of Indiana just recently and had a free moment to cruise through a small tourist town I was visiting. I thought it might be a great place to invest in local Real Estate.

This town was seeing a steady increase in the job market rate with small mom and pop stores and small businesses doing most of the hiring. While investigating the town I found it has a great development plan which shows that the town board is willing to put their money where they mouth is.

It did not take me long to find 4 potential properties just after quick searches and site visits.

While writing down the agent’s info that was available on their Real Estate sign in front of the property I noticed one common trend in this town with all the Real Estate companies. There was NO full phone numbers on their sign. Just the xxx-xxxx and no area code at all. I know the area well, but even I would have to try to find the correct area code and that could be difficult due to the vicinity of two other states and different area codes commonly used in the area.

What happens when an out of town, state, or country drive by visitor that sees the sign and wants to call immediately? The chance that this type of buyer is doing the legwork that it now takes to find the full number is slim to none. There was not even a web address on the sign. Just the company, agent name, and their number. Also, the flier box was empty.

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