When I ask this questions I normally receive the same answer.

A lot of the business owners will tell me that their clients are the once who given them the jobs that keeps a company in money.

Who are your customers?

Now truly think about this one more time in a broader sense and spectrum.

Businesses have direct customers, consumers and the most forgotten once, Internal customers.

The consumers are the once who are using the product and services that are offered. This holds true for any type of company. Wholesaler or distributors.

The direct customer are the once who are directly buy or subscribe to your service’s and make the decision to may invest in your services or your company.

The internal consumer is the one that is mostly overlooked. They are the once who make the wheels run and make it happen for the external consumers. Sure it does take a management team to run everything on the inside but when we loose sight and don’t pay attention to all of the consumers, external and internal we might run into a “Herby” and might loose good external but also internal consumers.

When you have not looked at your total consumers structure, internal and external, and examined how all of them are interacting and connecting you should some time to do so. It might take you a lot longer than you thought and be honest.