Reading my emails I came across a posting from Peggy Chirico called “I Don’t Take Referrals!” and it reminded me of several conversations I had with REALTOR’s that where located in an areas I had a referrals for.

As I called and talked with the Principal Broker, to find out which of her agents to send the referral too, I was surprised to hear her say that her office is not paying a referral fee for referrals. They never have and never will. She informed me that it is not necessary for her office to pay a referral fee; they have enough work coming in to keep them busy.

OK…..I understand….and I moved on to another office in the area, which was happy to pay a referral fee for a listing referral in the area.

In our office we love receiving referrals and we do pay a referral fee to the agent who gives us the referral at the time of closing. I do not see anything wrong with this. When we have a referral for other areas, I am gladly willing to send the referral to a more local agent.

I see a referral given or received a chance to build a relationship for live and a potential for future referrals and that is the true value of a referral.

There are so many men who can figure costs, and so few who can measure values.  ~Author Unknown